In short: this site uses a handful of essential cookies to run properly, lightweight analytics to understand traffic, and the Meta Pixel to measure how our own Facebook & Instagram ads perform. Calendly and YouTube add their own cookies only when you use the booking widget or play the testimonial video.
2Our Cookie Notice
When you first visit, a small banner at the bottom of the screen lets you choose "Accept All" or "Essential Only." Your choice is remembered on this device so you won't see the banner again. You can change your mind at any time by clearing your browser's local storage for this site, or by adjusting cookies in your browser settings (see Section 6).
3Cookie Categories
| Category | What it does | Can you disable it? |
|---|---|---|
| Essential | Runs core site features — like remembering your cookie-banner choice and keeping the multi-step contact form working as you fill it in. | These are minimal and don't track you across other sites, so there's no toggle — but you can block them entirely in your browser if you prefer. |
| Analytics | Helps us understand which pages get visited and how the site performs, in aggregate. | Yes — choose "Essential Only" in the banner, or block via browser settings. |
| Marketing | The Meta Pixel, used to measure the results of our own Facebook & Instagram campaigns and build lookalike audiences for future ads. | Yes — choose "Essential Only," or opt out of Meta ad personalisation directly in your Meta ad settings. |
4Full Cookie & Tracking List
| Name / Type | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| roasleads_cookie_choice | ROAS Leads (first-party, localStorage) | Essential | Remembers your cookie-banner choice. | Until cleared |
| _fbp / fr | Meta Platforms | Marketing | Meta Pixel — attributes site visits to ad campaigns and supports retargeting/lookalike audiences. | Up to 90 days |
| __cf_bm and similar | Calendly | Essential / Analytics | Loaded only when the booking widget is used — keeps scheduling secure and functional. | Session – 1 year (set by Calendly) |
| YouTube embed cookies | Google / YouTube (youtube-nocookie.com) | Marketing / Functional | Loaded only if you press play on the testimonial video. We use YouTube's privacy-enhanced domain, which limits cookies until playback starts. | Set by YouTube |
| Google Fonts requests | Essential | Loads our Inter, Space Grotesk, and Instrument Serif typefaces. This is a resource request rather than a tracking cookie, but your IP address is visible to Google when the font loads. | N/A |
5Third-Party Cookies
Some cookies are set by services we embed rather than by us directly. Each provider controls its own cookies under its own policy:
- Meta Platforms Privacy Policy
- Calendly Privacy Notice
- Google Privacy Policy (Fonts & YouTube)
6How to Control Cookies
Beyond our own banner, you're always in control at the browser level:
- Most browsers let you block or delete cookies via Settings → Privacy.
- You can browse in a private/incognito window to avoid persisting cookies after your session.
- Browser extensions can block third-party trackers like the Meta Pixel entirely.
Note that blocking essential cookies may affect how parts of this site — like the booking widget or contact form — behave.
7Do Not Track
Some browsers offer a "Do Not Track" signal. There isn't yet a common industry standard for how sites should respond to it, so this site does not currently change its behaviour based on that signal — use the cookie banner and browser controls above instead.
8Updates to This Policy
If the tools we use on this site change, we'll update this page to match. The "Last updated" date at the top always reflects the latest revision.
9Contact Us
Questions about cookies on this site? Email team@roasleads.co.in.
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